Input,Why it matters,Example / buyer answer Target market,Country / region where the dealer sells the sauna,United States / Canada / Germany Selling channel,"Showroom, ecommerce, builder network, resort project, or distributor network",Outdoor living dealer showroom Target selling price,Expected retail or project selling price before discounts,5499 Factory quote,Factory unit price including agreed sauna scope,2250 Freight allocation,Per-unit freight allocation from FCL/LCL/local trucking,690 Duty and brokerage,"Import duty, brokerage, port, and compliance allocation",220 Local delivery and handling,"Warehouse, last-mile delivery, handling, storage, and damage allowance",260 Warranty and service reserve,Expected support reserve per unit,275 Sales and commission cost,"Variable sales cost, commission, ads, or local closing cost",260 Showroom launch investment,"Display units, setup, signage, training, marketing, sample discounts, spare parts",9500 Expected monthly unit sales,Expected average monthly sales after launch,4 Inventory turn months,How many months the first inventory is expected to cover,3